Saturday, February 25, 2017

Sweet Charlie’s Rolls Ice Cream Experience into Buckhead Late Spring

Sweet Charlie’s, the Philadelphia-based/Thai-inspired, rolled ice cream and yogurt phenomenon rolls its first-ever franchise location into Buckhead (3872 Roswell Road, next to Superica) this spring. The young brand features the hand-rolled, made-to-order dessert sensation Forbes recently dubbed “the cool new trend in Asian sweets.” Sweet Charlie’s is the brainchild of 19-year-old entrepreneur Kyle Billig, who learned about Thai-rolled ice while watching a video and teamed up with older brother Jacob to Americanize the treat. Order and watch American showmanship kick in to create a one-of-a-kind treat based on either premium ice cream, nonfat yogurt or the company’s Nada-Moo vegan option, served in a cup or one of Sweet Charlie’s signature oven-baked glazed donuts and capped with one of its signature flavors or toppings. Because the creation-making surface is below 20 degrees, there is no need to add stabilizers, emulsifiers and preservatives. According to CFO Steve Billig, “In Philadelphia, people stand in line in the freezing cold for our rolled ice cream.” Wow. Just imagine the thrill for Sunbelt ice s’creamers!

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