Whole Foods Market is known for its do-gooder attitude, and by Monday, March 31, the Whole Planet Foundation, the company’s private non-profit organization, hopes to raise $7 million through its Prosperity Campaign. Each dollar amount donated goes toward microloans to help people start businesses, rise out of poverty and create better lives for their families. The Whole Planet Foundation already helps to alleviate poverty through microloans in areas where Whole Foods Market sources products, and now they have partnered with Grameen America to commit to $5 million to similar programs here in the U.S. In this instance, the money will go toward helping women in this country to break free of poverty. Become involved by donating $1, $25, $250 or other “good cents” amounts at Whole Foods Market checkouts, fundraisers and online. Enter to win a six-day trip to Mexico via Facebook, courtesy of Intrepid Travel, to see how microcredit has affected the area first-hand. To learn more, visit wholeplanetfoundation.org.