Saturday, December 23, 2017
Ray’s Guests Score Wine-to-Food Conversion, Provide almost 8K Meals for NFL KickHunger Campaign
Earlier this fall, Ray's Restaurants instigated a game plan to help the NFL Kick Hunger campaign provide meals to families in need. For each case of Orin Swift wines sold at Ray’s in the City, Ray’s on the River and Ray’s at Killer Creek, the NFL donated 30 meals to a local food bank. Ray’s offered the wines at special prices, adding more incentive to touch down at Ray’s and intercept a glass or bottle of the fine California wine. The successful promo helped provide 7,740 meals for Atlanta’s hungry, giving Ray’s the highest sales in the area for the NFL Kick Hunger promotion.