Childhood cancer is the number one cause of death by disease in kids, yet according to CURE Childhood Cancer, the National Cancer Institute currently allocates less than 4 percent of its budget to pediatric cancer research. Cheeky hopes to channel more funds toward childhood cancer research by selling #MORETHAN4 T-shirts and color-changing cups. Buy the colorful shirts ($15.04 each) and cups ($5.04 each) at any Cheeky location (except Chastain) during September. Support the cause even further by purchasing donation cards in $1 increments.
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