Monday, May 12, 2008


Whole Foods Markets and its customers kissed plastic bags goodbye on Earth Day. Enter Lauren Bush and the reusable "FEED 100 Bag" that holds plenty of food while providing funds to cover 100 nutritious meals for hungry school children in Rwanda through the United Nation World Food Program's (WFP) School Feeding Program. Bush, co-founder and CEO of FEED Projects, former model and niece of President George Bush, will be at Whole Foods Market - Buckhead on Monday, May 12 at 6 p.m. to sip and sup with guests at a free reception and to show a video about FEED Project. Purchase a FEED 100 bag while you're there and have it signed by Lauren Bush!

Exclusive to Whole Foods Markets, each $29.99 bag is constructed of organic cotton and natural burlap by workers who are treated fairly in safe, clean working environments and paid livable wages and overtime. The eco-friendly bags make a fashion statement and are ideal for shopping and travel as each one folds into its own small pouch. Whenever you use the bag you'll be reminded of what you can do to help children in need of nourishment. For each bag purchased, $10 will be donated to the World Food Program's Rwanda School Feeding operation with the remainder going to cover the costs of producing the bag and program oversight by the FEED foundation. Whole Foods Market does not make a profit from the sale of these bags.
You'll find the FEED 100 reusable shopping bags at the checkout counters at all Whole Foods Market stores. For more details on the bag, visit

1 comment:

Anonymous said...

It's great to hear the proceeds go to such an amazing cause.