Go Back to S’cool with Sweet Charlie’s PB&J, Savings and Rewards

You won’t find Sweet Charlie’s PB&J in a lunchbox. The Buckhead ice cream shop salutes the back-to-school crowd with this frozen confection destined for head-of-the-class status. Sweet Charlie’s syllabus shows several other specials to chillax the homework load. Students can subtract $2 off their purchase, be it a PB&J roll or any other Sweet Charlie’s treat, over the dates of Monday, Aug. 14 through Friday, Aug. 18. To rev up school spirit and some good-humored competition, Sweet Charlie’s has created a school spirit board. Add a star next to your school’s name during each shop visit (school write-ins welcomed). The school sporting the most stars when the competition closes Nov. 1 wins a holiday party catered by Sweet Charlie’s. And, in this case, brain freeze can be a good incentive to work hard because all A’s on a report card merits a free ice cream through Sweet Charlie’s Good Grades Reward Program (must show report card to redeem, limit one per student). Yes, school buses, and Sweet Charlie’s, are on a roll.