Lure Opens Tomorrow...And You'll Be Hooked

Trust me, it's a shore thing. Lure, Fifth Group Restaurant's newest eatery, opens to the public tomorrow, and I can assure you it's quite the catch. The restaurant is located in a 1920s bungalow at 1106 Crescent Avenue in Midtown and serves a menu of amazingly fresh seafood and seasonal produce from Chef David Bradley. The restaurant achieves a perfect balance between sophisticated and casual, making guests feel as though they are in both a fine-dining restaurant and a seaside fish house all at once with eye catching accents like reclaimed nautical spotlights and an old anchor from the Boston Harbor. Lure's three-part menu is broken down into “Raw, Marinated, Chilled” ($2-$20),“For You Or For Sharing”($4-$14), and “Sizeable Servings” ($19-28). My personal favorite is the grilled whole Georgia rainbow trout served with pickled ramp butter and new potatoes. And if you're nervous about getting a whole fish, don't be, you can order it at Lure without feeling like a novice because the restaurant is smart enough to bring out these handy dandy "de-boning with confidence" diagrams to help you out. The spicy Veracruz-style seafood cocktail is a fun appetizer to share, and the grilled North Carolina mahi mahi with summer salad and fresh goat cheese is another outstanding entree choice. Check out the menu for yourself and go fishing for favorites. Lure is also sure to become a favorite watering hole among Atlantans with a variety of punch bowls, bottled cocktails and shochu blends. Try the Blue-Eyed Boy (pictured above) with gin, mint, elderflower and peach bitters - nice and refreshing for summer! Lure will serve dinner nightly to start out, with lunch and weekend brunch service beginning in September. Call 404.817.3650 to make your reservation.